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Gevrey-Chambertin wines, Scottish whisky, Tuscan landscapes… Territorial belonging has always been a structuring part of the identity of products, landscapes and experiences. This ‘typicity’ can be a vector of trust, as well as a marketing and storytelling tool.
The legal instruments to protect typicity exist but could be used more widely. It is time to fully realize the importance of these assets, to promote them effectively and to include them in development strategies in a relevant and successful way! The coronavirus pandemic and growing interest for local and responsible consumption makes the firm’s vision more relevant than ever.
Marie-Gabrielle Plasseraud Avocats assists you in investing or reinvesting your typicity. If the image of a territory or a product is well managed, both legally and in marketing strategy, all local actors benefit from it. As illustrated in the book co-published by Marie-Gabrielle Plasseraud in 2018, great economic success stories all over the world have typicity as a guiding principle.